What Is Website Usability?
More than just a unique visitor experience... website usability creates the ultimate first impression!
Website Usability denotes the ease with which people achieve their objectives while visiting your website.
In web design, usability is said to be:
Website usability means designing your website for your visitors instead of yourself. Usability will convert your website visitors into customers by creating a great first impression.
Your website must not only drive traffic to itself through search engine optimization and social media marketing, but also keep hold of them once they arrive.
A visually appealing website is only going to seize your viewer’s attention for a few seconds. If they can’t find what they are seeking or achieve their objectives they’ll click the back button.
How Do We Achieve Website Usability?
Your website is a direct reflection of you; it's the face and voice of your company. Our web design team will create a feeling of consistency and dependability through professional design and development leaving your visitors with a memorable and positive impression. Your new website will be designed to convert visitors into customers.
Too often we visit websites that are cluttered and overwhelm the visitor with too many options. When you overwhelm your website visitors you lose them. You have approximately 3 seconds to engage your visitors, so each page of your website must be easy to scan, drawing the visitor’s eye to keywords and their available options. Visitor conversion rates are significantly higher on a clean and usable website.
Well implemented creative design and consistent branding creates a lasting impression on your visitors. Our web design team utilizes clean, fast loading graphics, properly implemented page layout and content spacing and cleanly written code. Our creative team will ensure your site’s design is consistent with your other marketing materials and branding.
Consistent website navigation encourages more page views per visit, better communication and improved conversion rates. With a deep understanding of your customers, prospects and industry, our web design firm will create a clear and usable path for your visitors to follow while on your web site.
Our goal is to engage your visitors and lead them to act by enhancing website usability.