Does Your Website Need Web Analytics?
Web Analytics provides understanding of your website visitors... as well as continuous growth through improved conversion rates.
The vast majority of websites under perform or fail to convert their visitors into customers as they neglect to understand where their website visitors come from and how they interact with their website.
Who Are You and How Did You Get Here?
The objective of web analytics is to understand & analyze behaviour of your visitors, so you can strengthen your online marketing strategy and create a more effective website.
The success of your website cannot simply be rated upon the number of daily visitors. The quality of your visitors is a more important factor then total number of visitors.
The success of your website must be measured on a variety of Key Performance Indicators (KPI) that will depend on your market, your industry and the goals and objectives of your website.
As we monitor and analyze your web analytics we are generally seeking to understand:
- What keywords and phrases were used to find your website?
- From which geographic areas are you visitors coming?
- What is your visitor conversion rate?
- What is your cost per visitor conversion?
- Which pages of your website lose the most visitors (bounce rate)?
- How do your visitors interact with and navigate your website?
- Which keywords result in the highest conversion rate?
This in-depth insight into how your audience interacts with your website provides us with valuable information which allows us to improve your search engine optimization and visitor conversion rate.
Google Analytics provides very detailed and in-depth reporting about the visitor traffic on your website. To get the most out of Google Analytics you’ll require a well planned strategy in order to successfully implement it as part of your web marketing tactics.
When executed correctly, website analytics allows you to learn how to maximum the potential of your website by enhancing your conversation rate, resulting in a stronger bottom line and improved ROI.