Keyword Research for Improved SEO
Keyword Research employs useful & actionable marketing intelligence... with a significant return on investment.
- Do you know which keywords and phrases your prospects are using when searching for your offerings?
- Do you know the value of these keywords and phrases?
- Do you understand the demand and difficulty for your targeted keywords and phrases?
- Are you aware of your “long tail” keyword search opportunities?
Keyword research is the most important and one of the highest return on investment activities you can perform in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Having an understanding of what consumers are searching for and where your competitors rank for these keywords is an integral part of the web marketing process.
Through an investigation of determining your target market's keyword demand, you are able to identify which terms and phrases to target with your SEO and SEM campaigns. Additionally you are able to gain greater insight into the thought process of your customers and prospects.
How Do Consumers Search?
The average consumer will conduct 3 to 4 searches when seeking information on a particular product or service.
Your prospects often begin their online searches using very broad keywords. However as they review the search results they’ll begin narrowing their search by adding additional keywords in order to get more targeted search results. This is often done by adding geographic terms or specific words related to the product or service.
This results in thousands of searches being conducted for keyword phrases that you have probably never thought about targeting. These “long tail” keyword searches can be as short as three-word phrases to as long as ten-word phrases.
Chasing the Long Tail
In order to gain early results for your SEO and SEM campaigns it is important to begin targeting long tail keywords. This is done by conducting detailed keyword research to determine what your prospects and target market are searching for.
Once you have transformed your website from one with moderate traffic, to a site that consistently acquires high-quality visitors through the targeting the long tail keywords, you can then begin to target the broader and more difficult keywords.
This process results in your website moving up across the entire search demand spectrum over the course of your SEO campaign.
SEO & SEM Keyword Return On Investment
Excelling in the area of search engine optimization and search engine marketing though keyword research will provide your website with one of its most significant return on investments.
(This is of course assuming you have a website that is well-designed, persuasive, and conversion optimized. If you don’t you should start here.)
Our goal in this process of keyword research is to get you ahead of your online competitors and listed at the top of search engine results, thereby increasing your visitor traffic and improving your bottom line.