Now the time has come to catch the attention of your audience!
Web marketing is not about simply getting more visitors to your website or more likes on Facebook. It's about attracting "qualified prospects” to your web eco-system who can then be converted into customers. This is the key to improving your bottom line by means of your online assets.
Drive, Capture & Convert
Based on the web marketing strategy we developed with your company during the Inception phase of your project we will now execute that plan to:
- Build brand awareness
- Attract your market
- Impress your audience
- Convert your visitors
- Guide them through the buying process
While there are many others tasks which must be completed during the Release phase such as:
- Setting up analytics
- Training website administrators
- Tweaking content
- Integrating other eco-system assets
The most important aspect of this phase is engaging your audience through strategic web marketing.
Outbound Vs Inbound Marketing
While we will assist and support your “outbound marketing” efforts such as trade shows, seminars, bulk email, telemarketing, and advertising we recommend our clients focus their efforts on “inbound marketing” channels.
Inbound marketing is making sure your prospects and customers find you and your website when they are looking for information or solutions. We do this by utilizing web marketing tactics that attract visitors to you naturally through search engines, blogs, and social media.
For example, when your target audience is searching Google for an answer or solution to their issue or problem or conducting research on an upcoming purchase we want that prospect to find you, your website, your blog, your social media site and not that of your competitors.
What’s Next? – The Optimize & Refine Phase
Now that we have successfully engaged your audience we’ll tweak, adjust and fine-tune to improve performance.