Your web marketing is never done; it’s simply reached another evolution of an ongoing process.
The optimization and refinement phase is the longest aspect of the web marketing process lifecycle.
Measure, Refine, Improve
Through careful analysis of the ongoing use of your web assets by visitors, prospects and customers, we’ll tweak, adjust and fine-tune to improve performance and maximize your return on investment.
To be successful, your website, social media, and web marketing campaigns must be kept up to date and reflect changes within your company, its offerings and the needs of the marketplace.
In order to support you in the successful management and maintenance of your web eco-system, we’ll provide you with the training and tools you require. We can then compliment your training with a tailored support plan.
Feature Revisions & New Releases
During the planning and strategy phase of this process, we’ll have identified features and tactics which were either not within the scope of the current intuitive or for which you were not quite ready to move forward on.
During this phase of the process we’ll roll out feature revisions and enhancements based on a predetermined schedule as well as the needs of your company and audience.
Proactive, Reactive, Hyperactive Support
Additionally, as a part of our strategy and support arrangement, we'll meet with you at regular intervals to ensure your web marketing resources are relevant and meeting the established goals and objectives.
This brings us full cycle through Epoch Avenue’s Web Marketing Process.